The activation campaign among physicians and pharmacists for Neolin™, DigestDuo™ and TranzActiv™ – brands of Health Advisors – meant for Decorporate an extremely challenging project. The team had to identify an insightful communication approach and also to develop a differentiating and memorable creative concept, relevant for this highly specialized target. All these aspects are clearly expressed in the key visuals implemented on all the communication materials developed for the 3 brands.

The launch of new products and services offered by the Bucharest Stock Exchange (BSE) has generated the need of developping a specific set of communication materials aimed to increase brand awareness and attract new BSE issuers on the regulated market. This meant for Decorporate the development of a new corporate project and also a new client for the company’s portfolio. The project included: a set of printed information materials (leaflets, brochures), web banners for the BSE online campaigns, newsletters and other distinctive promotional materials. Decorporate developed the entire work flow for these new marketing materials: creative concept, design, DTP and production.

Electro-Total, a company active in the industrial automation field, contracted Decorporate to develop the set of communication materials aimed to promote the products and services provided for its clients. The main challenge of this project consisted in creating a organic and natural visual set-up having as a main feature a clear and clean dispaly of the presented information. The preliminary analisys of the competition, developed in the first phase of the project, showed us that the existing marketing materials have a rigid and unattractive communication approach. Thereby, in order to build visual differentiation and memorabilty, the agency has approached a graphic formula which combines the technical specificity of the domain with the pictorial and organic elements inspired from nature.

The Bucharest Stock Exchange (BSE) is the most important private entity of the Romanian Capital Market. In June 2010, through Intercapital Invest, BSE opened the listing of its own shares, an event long awaited for. Decorporate team was hired by Intercapital Invest to develop the communication strategy and consistent awareness campaign for the most important event of the year on the Romanian Capital Market. Decorporate worked alongside the client’s team for 3 months, going through the communication strategy, visual identity, communication creative concept, website design, media planning, corporate events design and production. The visual platform was applied consistently across all communication and media materials, providing the event with an appealing identity and status.

ACVATOT Foundation, a project of ACVATOT company, is developing CSR activities directed on two main areas: social involvement and environmental protection. The visual identity Decorporate developed for the new brand is designed to support the organization's current positioning, as a representative of the civil society. The graphic symbol which accompanies the logotype has an organic and unitary structure and simbolizes different entities united by common values and goals. In addition to the graphic identity, the Decorporate team has developed an entirely new set of support materials for corporate communication and events both for ACVATOT Foundation and ACVATOT company: „Generosity Gala” - naming, visual identity, printed materials for the event, decorations for the event; „Eco Camp” - naming, visual identity, custom promotional materials, printed materials; ACVATOT internal magazine and other types of materials for a series of specific communication projects.

Adornate is both an imposing and authentic staysail schooner, exclusively designed for luxury and amazing sea adventure lovers, and also a new touristic product launched in 2010 by Vega Turism. The launch of the new brand, has put Decorporate in charge with the development of a distinctive communication campaign. Starting by defining the positioning strategy, the visual identity design, the construction of collateral materials and sales kit, the website development and continuting with the media campaign well oriented towards reaching the exclusivist target. The visual platform was consistently applied in the design of all communication materials, providing attractive brand identity for both internal and external stakeholders. Creativity wise, the Adornate schooner launch was a very consistent and challenging project for our team.

Together with Daedalus Millward Brown team, partner of HR Club Romania, we have developed a special communication project for the 2010 HR conference. The main challenge of this project was to create an innovative communication item, 100% custom made, aiming to generate differentiation and awareness for the B2B HR services provided by Daedalus Millward Brown. After presenting several creative ideas, the project has materialized into the creation of an unconvetional item: a pencil box with special stamps and pop-ups, which presented, in a distinctive way, the HR services provided for the companies attending the event. The graphic approach stands out as a metaphore of simplicity, of those days when communication had a very personal note and the pencil, eraser and sharpener had a natural place on everybody’s work desk.

Atlantis Mediterraneo - one of the leading manufacturer of office supplies in France – contacted DECORPORATE to find the best packaging design and production solutions for its new brand of products. In the context of a highly competitive market, Atlantis Mediterraneo entrusted DECORPORATE with the mission to express the quality of its products throughout the packaging. In order to achieve its objectives the agency decided to express the packaging identity through a bold graphic concept. The main purpose of this approach is to increase the visibility of Amteq products on the shelf.

DECORPORATE team developed the brand consultancy, creative concept and visual identity design for the launching of AERA – a new brand on the HVAC equipment and accessories market. From the recommended colors - which highlight the properties and qualities of the AERA brand - to the attitude expressed by the chosen typeface (solid and stately), the created logo articulates the differences between AERA products and the products of its competitors. The expression of the brand identity is visible on a wide set of applications such as: business cards, letterheads and invoices. One of the most complex task of the project was the development of the creative design for AERA product catalogues, for which the agency developed the entire process of creation, design and DTP.

During the winter holidays, DAEDALUS GROUP developed together with DECORPORATE a new corporate communication project. For this year’s end we thought about a new idea, an innovative and atypical one, as an alternative to the „classic" Christmas gift. The real challenge consisted in the contextual exploration and reinterpretation of a generous theme - the world of coffee. The balance between the „taste of an exceptional coffee” and the entire arsenal of specific items involved in this ritual, outlined a particular design concept, implemented on an unique set of executions such as: premium coffee packs, sets of cups and plates, special bags for the holidays - all specially tailored for the brand identity of DAEDALUS GROUP.

GSP Company contacted DECORPORATE to initiate a new project: the naming ceremony of GSP Prince vessel. The agency coordinated the entire creative workflow, design and production and delivered to its client a complete range of premium materials, specific for BTL activities. The event logo and approved graphics were implemented on all the communication materials: invitations and event planners, roll-ups, mash and on other specific materials needed for a naming ceremony.

The Embassy of France alongside the University of Architecture held in Bucharest the event marking 15 years of existence for the French-Romanian art restoration workshops. The DECORPORATE agency was contacted to carry out the event concept for the space set-up and decoration. The agency delivered a set of premium materials for the specific activities of the exibition: OOH, roll-ups, mobile billboards, floor graphics.

Located inside the Vega Hotel, Tulip Beauty & Spa Rituals Center offers its customers a complete range of Spa relaxation and beauty services. For the summer of 2009, the Spa Center Team developed a special program of body care. The challenge faced by the Decorporate Team was to create and implement the concept for promoting the summer offers, under the Sweet Summer '09 communication umbrella. The graphic line is minimalist and elegant and it was implemented on the following communication materials: brochures, gift cards, posters, roll-ups, leaflets and custom display for products and special offers.

“This summer, dressed in new clothes, Vega Hotel is ready to turn each sunny day and each starry night in an unforgettable adventure.” This was, in a few words, the brief we received from the client in order to develop the communication concept for the summer events Vega Hotel prepared for its customers. The Decorporate Team described this statement under the communication umbrella of Sweet Summer ’09. The implementation process consisted in the development of a complex set of communication materials such as: brochures, OOH, newsletters, posters, leaflets, flyers, invitations, decorative mash for scene and beach bar, decorating banners for children beach playground, access cards for beach and pool.

Grup Servicii Petroliere (GSP), the regional leader in offshore and onshore drilling, turned to our team’s services in order to develop the communication concept for the inaguration event of GSP Saturn platform. Starting from the clear brief sent by the client, the Decorporate Team coordinated the entire stream of activities related to communication materials for the event (creative concept, design, dtp, production).

Together with the UPETROM 1 MAI Team, the largest producer and exporter of scaffolding and technological petrol equipment in Romania and Southeastern Europe, we developed the concept for the company’s products presentation catalog. The challenge of the project consisted in finding and developing the graphic line for the sales kit, designed to combine in a balanced manner both the commercial and technical aspects. More, the target we address is an exclusivist one, represented by the world’s greatest oil extraction companies. The implementation of the project lasted almost 3 month and involved for the Decorporate Team the following steps: graphic concept development, retouch of the imaging elements of the products, creating the content structure, content implementation, content corrections, mock-ups and production of the material.

A traditional client in Decorporate’s portfolio, Catalyst Solutions has chosen to develop with our team the new communication campaign for Angajatori de Top fair - March 2009 edition. On an extremely competitive jobs’ market and in a less favorable economical context, the event organized by Catalyst Team is coming on this edition with many top job offers. This edition’s focus was exclusively qualitative regarding the candidates selection. This was in fact the key element that led to the development of „Daring dreams. Remarkable carieers” communication concept. The materials developed in the spirit of the approved concept have achieved their goal and generated a large number of visitors at the event.

UPETROM Group, the largest group of Romanian companies in the oil and natural gas industry, chose to develop alongside Decorporate the materials for corporate communication. The graphic line we have created fits in with the brand values and attitude. From the entire set of materials developed, we mention: corporate brochure, corporate gift bag, block notes, post-it with customized cut, liquid mouse pad, classic mouse pad, liquid coaster. The quality of graphic works and production details of the materials have generated positive feedback and also new projects to be developed during 2009.

In December 2008, Vega Hotel organized "Vega Charity Ball", an event which aims to support social cases in the next years and also make a significant contribution to the community life. An exceptional night, in a five-star company and a daring dream! The image of the event was developed together with the Decorporate team. The implementation of the concept was a journey through various communication media: press statement, press conference kit, access tickets to the event, materials for the auction organized during the ball. At the end of the event, the outcome had cut out for the organizers’ involvement in the project, and the joy of those who received the raised money was overwhelming.

As proof of a good cooperation and understanding of the market, Decorporate together with the Catalyst Solutions team developed a campaign to promote Hipo.ro, a career dedicated portal, having as a main objective increasing brand awareness and strengthening the brand image. The " Natural. The job that suits you best!" campaign was developed based on the positioning of this portal and targeting young professionals aware of their value and being eager to build a successful career in a top company. The media support for this campaign consisted of press layouts and Web communication elements.

Already a tradition, Angajatori de TOP fair, the largest career fair for young professionals, reached its fourth edition this year and has expanded in Timisoara and Iasi. The communication concept for this edition represents the expected continuance of the communication platform built this spring and aims to transmit, in a genuine and unconventional manner, the caliber and size of the event. The media support for the campaign consisted of: OOH, press layouts, posters, leaflets and a catalog promoting the event.

A natural step in continuing the rebranding process was to activate the spirit of Daedalus Millward Brown brand, by implementing the new visual platform at the company's headquarters. For Decorporate this meant creating a complex concept that fitted with the brand identity and also brought a new vibe among employees. The solution was applied consistently across the meeting halls, focus rooms and on office signage, and also provided an appealing business identity to both internal and external stakeholders.

Having an impressive history, as a couple of decades ago it was the main location for one of the reference movies of Romanian cinematography, namely “Mr. Marin the Billionaire” (“Nea Marin Miliardar”), the hotel was renovated in order to create a harmony between the past and the future, a chromatic unity and a harmony between a friendly – elegant and roomy – space and 5 star services. Any top player in a certain category must know exactly what it wants and how to seduce the target both by services and image. This was the challenge for Decorporate team which developed the brand's visual approach and implemented it on all brand support vectors: presentation materials, sales kit, promotional materials, press campaigns, OOH and radio. The Vega brand conveys, on one hand, refinement, style and glamour, and on the other - hospitality, harmony and five stars services. The brand’s slogan - "The pleasure to indulge! - is based on a good account of these resources and elements that build up the personality of the brand. To strengthen its position as a premium partner in choosing the location for a corporate event or a holiday on the Romanian coast, the Vega Hotel decided to participate to the International Tourism Fair held in October 2008. In line with the brand's visual identity, the Decorporate team has developed and implemented the concept for the presentation stall. The main objective was to involve the public in a genuine brand experience and to sustain the brand promise - The pleasure to indulge. The materials developed for the event were among the most varied: leaflets, brochures, mesh, radio spots and materials for the raffle: raffle regulation, radio ad, coupons and vouchers for the prize offered.

Daedalus Group has emerged as a necessity in a market that needs solid benchmarks on complete business solutions. It integrates, under the same name, the companies Eurodata Management, Daedalus Millward Brown and Visionwise Consulting. The objective of the first project developed together was to develop the visual identity for Daedalus Group, aimed to sustain the brand promise – Information. Knowledge. Wisdom. From a graphic point of view this meant to define the essential graphical elements, which were further applied on the corporate website skin. Due to the fine business relationship developed together, another project followed, this time for Daedalus Consulting, a company of Daedalus Group. The stake of the project was to create the visual identity for the new brand - Daedalus Millward Brown – formed out of the partnership with Millward Brown. The new visual identity was also implemented on the corporate materials: business cards, letterhead, fax, envelopes, electronic signature, PowerPoint presentation template, notebook. On the occasion of launching a new product, Brand Express, Eurodata Management, a member company of Daedalus Group, resorted to Decorporate to build the entire set of graphical elements for the new brand: logo, chromatic palette, typography, the essential graphical elements applicable on further executions. The partnership with Daedalus Group represented a wonderful opportunity for Decorporate to develop complex projects, bringing added value for the new brands as well as for the client’s business.

The communication objective for the Educational Fair in Bucharest, holding its 4th edition, was to increase awareness and the public interest for such events. The Decorporate role consisted in developing the communication concept for the fair and its implementation on all the materials used to promote it: posters, clients’ invitations, participants’ invitations, presentation catalogue and location banners. Also, an important part of the project was to refresh the visual identity of the event by face-lifting the logo.

Given its visibility and involvement in public life, the need for a representative and functional brand image came naturally. To sustain this effort, the Decorporate team designed a set of corporate elements targeting to express the visual identity of the brand. The implementation part consisted in developing collateral materials, a roll-up corporate banner and a flexible solution for a keyvisual meant to promote CNR UNESCO's events.

In 2008, the Dacia brand underwent an extensive rebranding process with the outcome of a new identity and also a new positioning through attitude. The challenge for Decorporate was to conceive the communication campaign for the new fidelity program represented by a special product – Dacia Card. In order to sustain the brand’s partnership promise towards it’s clients, we have developed the „You feel privileged” concept, meant to convey both the idea of trust and exclusive treatment. The communication component has been implemented in a direct marketing program that consisted of specific materials development: leaflets and personalized letters addressed to all Dacia’s clients.

Having a 7 years experience on the Romanian market, ISRA Center Marketing Research is a complete research company with a solid client orientation. The brief we received was to generate a corporate communication concept that follows the identity and values of the brand and, at the same time, satisfies the need of communication on both plans: external (B2B) and internal. The first phase in implementing the concept consisted of developing a project for decorating the headquarters taking into account both intended targets: clients and employees. Graphically, the endeavor completes the slogan and consolidates the image of a consistent and powerful brand which is focused on bonding, the modern ways and optimism. The unconventional, but still corporate, approach combined with the coherence of the graphic solutions and the magnitude of the project bring new life and implicit added value to the brand communication.

Acceder is a bold and innovative company that provides management recruitment services, together with career coaching and assessment. The objective of the campaign was to create awareness and a strong brand connectors: flexibility, passion and professionalism. The concept is based on real insights, specific to the target audience: general managers and HR managers in national and multinational companies. The campaign includes two print executions, "Director" and "Cards" and operates in specialty magazines.

The main objective of this project consisted in activating the SIVECO spirit among the employees and conveying the brand’s vision and values. Therefore, people inside the company can more easily understand each one’s responsibility towards the brand and towards its promise and they can be motivated to use the brand’s objectives as guidelines. The Decorporate input meant developing and implementing the internal communication concept of „Me.SIVECO”. The entire mechanism, both verbally and visually, is capable of surprising in a natural way the idea that every employee represents the brand. The punctuation used only strengthens the message turning it in a seal of this partnership. As the internal communication level is concerned, the concept came to life, visually, through a personalized welcome kit which included elements specially designed to serve the purpose.

Given the competitive labour market, the interest and focus of companies for HR is more and more visible and it is also reflected in communication. The 2008 edition of Angajatori de TOP, the most important profile event in Romania, represented Intercapital Invest the right opportunity for specialized communication and targeted recruitment. On DECORPORATE's side of matters, participating at the event consisted in developing the presentation stand and communication materials: fold-outs, press releases, roll-ups. Collaborating on these project proved a great opportunity for our team to better understand and gain experience in this field, confirming the role and importance of HR corporate communication.

The challenge of this project was to develop the communication campaign for the most important job fair in Romania, Angajatori de TOP. The event is targeting both students and young graduates with work experience of up to seven years, which are aiming for a job in a multinational company from Romania. The positioning of the event as an „extraordinary job concert” was determined by the high quality of the participants and by the amplitude of the event. The creative message was conceived in such a way to convey prestige and class in an appropriate manner to our target. The executions are clear, balanced and also powerful visually. This year’s edition of Angajatori de TOP met great success among the participants.

Out of the determination to create a new and refreshed image for their products and also in order to consolidate their position on an increasingly competitive market, Dr. Soleil team’ requested Decorporate to develop the graphic design for the packaging of the main ranges: face, body and special. The new graphic approach was designed to inspire quality through life, color and exuberance.

The new entry of Perfect Finance on the annuity mortgage market, through its brand - CREDIT ZONE - has put Decorporate in charge of developing a complex launch campaign meant to answer all the client’s communication needs. Activities such as defining the positioning strategy, conceiving the visual and verbal identity and a complete set of collaterals and sales kit elements, as well as decorating the offices and the exhibition stand were among Decorporate responsibilities.

Tophoreca, the first IT solutions integrator for the Romanian horeca field, launches the ExpresSoft package. An all-in-one software package meant to grow the efficiency of clients’ activities. The Decorporate role was to entirely develop the ExpresSoft packaging line, from creative concept to production.

BitDefender is one of the leading providers of data security solutions and services in Europe and it has more than 41 million customers from approximately 180 countries. For Decorporate, the worldwide launch of BitDefender 2008 has had the meaning of a great challenge, that of conceiving the new line of packages for Antivirus, Internet Security and Total Security solutions. During this complex project we worked closely with the BitDefender team and all the Regional Product Marketing Managers were involved. At the end of the project, the new line of packages received the public appreciation and they successfully manage to communicate the brand values and evolution all over the world.

The Decorporate role was to entirely develop and implement this new direct marketing project, from creative services to postal dispatch administration. The communicational axle was the Auto Moldova Roman summer promotion announcement and the final aims were to promote the service and new vehicles selling activities.

ITS Events Management contacted Decorporate for a rebranding campaign of Aqvila Club, an important player on the business tourism Romanian market. The process included the development of a new visual identity, colaterals and a new website: www.aqvilaclub.ro.

This new project imposed the analysis of the visual and verbal identity elements fore-used in Dacia fidelization programme as well as defining a new approach, able to communicate the present features of the Dacia universe: evolution, freshness and dynamism. The direct marketing campaign consisted of a complete set of letters, one for each product life phase, with the aim of strengtening the bond between the Logan MCV clients and Dacia.

After the ICF ECO Construct SWOT analysis Decorporate has worked closely with its client, first on the positioning strategy and then on developing the identity elements, the colaterals package and the presentation website of the new brand.

The new MN+T Group visual identity developed by Decorporate has ensured an efficient positioning procces on the HVAC Romanian market. The creative process has started with finding the right symbolic elements able to represent the client area and has continued with a complete colaterals package.

The lately evolution and geographical expansion of the Softwin Group has demanded a complex campaign to promote the new group image. The needs for a new website were among the first things to do and the Decorporate team embraced this challange. The recent launched website successfully manages to promote the Softwin brand together with its companies brands through the atractive colorful design and clean-cut composition.

DECORPORATE developed the image campaign based on visual identity elements, print materials, and presentation website for the release of ASCENTA, the new brand for the business solutions divisions of SOFTWIN Company.

The campaign “Dacia celebrates its customers” that marked 40 years of existence for DACIA brand meant for DECORPORATE the full execution of a new direct marketing national campaign, aimed at 50,000 addressees.

INTERCAPITAL INVEST is present on the capital market since 1995 and is a founding member of the stock exchange. The company chose DECORPORATE to develop a new set of materials that define and complete its visual identity. A complex and creative sales kit, a national media plan, the decoration of the newly established local offices, and collaterals are some of the results of this campaign.

DECORPORATE won the pitch organized by DACIA GROUPE RENAULT for the selection of an advertising agency to develop a direct marketing campaign at the national level with more than 60,000 addressees for the market release of the Logan Prestige version. DECORPORATE won the competition with other reputed advertising companies in Romania, proving its high level of competitiveness and creativity that was a perfect match for Dacia communication needs.

The program launched by the Ministry of Culture and Religious Affairs – “Sibiu, European Cultural Capital 2007” was promoted via a complex communication mix to which DECORPORATE brought its contribution, by providing design and production services for the premium DVD-ROM presentation materials.

BEST PRINT SERVICES contacted DECORPORATE for the development of a new corporate identity. This campaign resulted in the reshape of the visual and verbal identity elements, a full set of collaterals, and new media based communication.

DECORPORATE was selected to provide full packaging services for the product Mathematics Gazette – Electronic Edition, released by the Mathematics Sciences Society and SOFTWIN. This was an exceptional product that gathered for the first time the entire material of the prestigious, 110 year old archive of the Mathematics Gazette. DECORPORATE’s challenge was to create a package to showcase, beyond usefulness, the cultural and historical meaning of this product.

ATLANTIS MEDITERRANEO, one of the most important office stationery suppliers in France contacted DECORPORATE for a web-based project to respond to the need of facilitating the sales processes. The execution of the portal involved the needs analysis, as well as of the internal processes and regulations in order to identify the most efficient solution. From concept, design, development, implementation and permanent maintenance of the portal, DECORPORATE considered every detail and made sure customer’s needs were fully met.