The activation campaign among physicians and pharmacists for Neolin™, DigestDuo™ and TranzActiv™ – brands of Health Advisors – meant for Decorporate an extremely challenging project. The team had to identify an insightful communication approach and also to develop a differentiating and memorable creative concept, relevant for this highly specialized target. All these aspects are clearly expressed in the key visuals implemented on all the communication materials developed for the 3 brands.

The launch of new products and services offered by the Bucharest Stock Exchange (BSE) has generated the need of developping a specific set of communication materials aimed to increase brand awareness and attract new BSE issuers on the regulated market. This meant for Decorporate the development of a new corporate project and also a new client for the company’s portfolio. The project included: a set of printed information materials (leaflets, brochures), web banners for the BSE online campaigns, newsletters and other distinctive promotional materials. Decorporate developed the entire work flow for these new marketing materials: creative concept, design, DTP and production.

Electro-Total, a company active in the industrial automation field, contracted Decorporate to develop the set of communication materials aimed to promote the products and services provided for its clients. The main challenge of this project consisted in creating a organic and natural visual set-up having as a main feature a clear and clean dispaly of the presented information. The preliminary analisys of the competition, developed in the first phase of the project, showed us that the existing marketing materials have a rigid and unattractive communication approach. Thereby, in order to build visual differentiation and memorabilty, the agency has approached a graphic formula which combines the technical specificity of the domain with the pictorial and organic elements inspired from nature.

The Bucharest Stock Exchange (BSE) is the most important private entity of the Romanian Capital Market. In June 2010, through Intercapital Invest, BSE opened the listing of its own shares, an event long awaited for. Decorporate team was hired by Intercapital Invest to develop the communication strategy and consistent awareness campaign for the most important event of the year on the Romanian Capital Market. Decorporate worked alongside the client’s team for 3 months, going through the communication strategy, visual identity, communication creative concept, website design, media planning, corporate events design and production. The visual platform was applied consistently across all communication and media materials, providing the event with an appealing identity and status.

ACVATOT Foundation, a project of ACVATOT company, is developing CSR activities directed on two main areas: social involvement and environmental protection. The visual identity Decorporate developed for the new brand is designed to support the organization's current positioning, as a representative of the civil society. The graphic symbol which accompanies the logotype has an organic and unitary structure and simbolizes different entities united by common values and goals. In addition to the graphic identity, the Decorporate team has developed an entirely new set of support materials for corporate communication and events both for ACVATOT Foundation and ACVATOT company: „Generosity Gala” - naming, visual identity, printed materials for the event, decorations for the event; „Eco Camp” - naming, visual identity, custom promotional materials, printed materials; ACVATOT internal magazine and other types of materials for a series of specific communication projects.