| Creation
These are maybe the services most exposed to judgments, analysis,
and comments.
Sober, serious, jolly, cynical, invigorating
or charismatic...
a creation product is almost always analyzed via one simple statement:
I like it or I don’t like it.
We always think ahead: it sells
or it doesn’t sell!
Whether we are talking about designing a flyer or a complex
product package, Decorporate creative services begin with the clear
understanding of your products, current needs, and the context these
creative services are to be implemented within.
IDENTITY
No matter that your corporate identity program’s focus is the logo
of a new product or the complete change of your company’s branding
strategy, Decorporate has the expertise, passion, and talent to
do things the right way.
Our team is committed to finding original, vibrant, innovative
and culturally relevant solutions to help the brand truly connect
to the targeted audience.
COLLATERALS SALES & MARKETING
COLLATERAL
Which is the role of each little component within your sales kit
for the entire sales strategy? What should your audience know in
order to make the further step in the sales process versus what
do you want to communicate towards it?
Starting from this information, Decorporate starts the development
of your materials, joining its remarkable creative force with the
ability of its copywriters to absorb and create commercial messages.
From the positioning of the company to the product documentation,
sales kit CDs and presentation leaflets, Decorporate has experience
in creating clear, convincing, and efficient marketing and sales
materials.
PROMOTIONAL ITEMS
Our efforts are focused on finding constantly innovating solutions
applied to classic themes. Quite frequently, the speculative excess
in using the term "innovation" makes the actual meaning
to sound ordinary and look rather falsely.
Innovation, when it really exists, is always based on reinventing
and reinterpreting a classic theme, by identifying new perspectives
and ways to look at the things. Thus, a flyer becomes more
than a simple flyer!
Many things rely on the added value of a promotional item: the
stake of its positioning, its penetration power or its capacity
to transmit a message: simple and objective. Clear and coherent.
PACKAGE
Taking into account that usually the package is the first
direct contact between the brand and the customer, Decorporate considers
this service as a key element of the brand identity.
We think the package design process as a continuous swing between
two aspects: the functional one and the emotional one.
In other words, the packages we create must on one hand to clearly
communicate the brand benefits, secure a maximum impact, be user-friendly,
and protect the product, and, on the other hand, they should express
the brand essence, its position and personality, and be visibly
attractive to the customers.
Visual audit, competition analysis, package design and development,
refitting for promotional campaigns and limited editions are only
several of the package related services we provide.
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